If you’ve used the internet to find reviews for a business, you know what Yelp reviews are. Founded in 2004, this online review site lets you see reviews for all types of companies—from restaurants and gas stations to spas, bars, saloons and everything in between.
Yelp can be a great benefit for business owners. As of December 2020, there were 224 million reviews overall, and more than 145 million people read Yelp business reviews every month. That means around 45% of online consumers looking for reviews check Yelp before they buy!
Yelp relies on star ratings, written reviews and photos left by customers to help their users make purchasing decisions. Available on the web, iOS and Android platforms, business listings on Yelp are sorted according to type. Those listings can then be filtered according to price range, geographical locations and even further for features like outdoor seating or delivery services.
So now you know how helpful these reviews can be to your business, and you’re wondering how to get more Yelp reviews... or even how to get better Yelp reviews.
There are a few ways you can increase your number of reviews and one important way you can’t. Yelp guidelines prohibit businesses from directly asking customers to write a review on Yelp or from offering anything in exchange for a review.
But it’s not just customers! You also can’t ask mailing list subscribers, family or friends to review your business. Yelp actively looks for reviews that appear to have been requested or faked. If you violate the rules, you may receive a Consumer Alert on your business page or a search ranking penalty that decreases the number of customers that see your listing.
So how do you get more Yelp reviews without violating guidelines?
Whatever you do, follow Yelp’s guidelines for using logos, reviews and star ratings.
With all the indirect encouragement you’ll be giving customers, someone may ask you how to leave a Yelp review. Be prepared!
For desktop users, instruct them to open a browser, and
For your customers on the go, leaving a Yelp review on mobile is just as easy:
Listing your business on Yelp might be just what you need to boost sales and revenue. Clients have easy access to your contact information, mapped location and business description. And you’ll win over prospective clients with reviews left by your satisfied customers. To list your business, just
When used correctly, Yelp can help you take your business to the next level. But you don’t have to do it alone! Yelp wants you to succeed on their platform and provides many great resources to help you.