Businesses are slowly realizing without investing in online review management they will not be able to compete with those that do. Positive online presence and reviews help in trust-building and can bring in more customers and revenue.

What people say about your business matters, customers are using online websites like Yelp, Google, and TripAdvisor to determine where they will take their business. In today’s market, online reviews are affecting traditional businesses. People use online reviews to find a place to eat dinner, to hire a plumber, and even to find their next dentist. Positive customer reviews can build your business and attract new customers, and if handled properly, so can a negative review. Online reviews and comments should be used as a place to connect with your customers, this can improve your business internally – which can lead to better experiences and reviews. They want to be heard, so respond to the good, the bad, and ugly.