Do you know how to find your Facebook URL? Facebook has become a critical marketing tool for many businesses. More than 200 businesses use Facebook Pages to promote their goods and services to the social media giant’s more than 1.84 billion daily active users. In the fourth quarter of 2020, Facebook made $2.72 billion in ad revenue alone.
And it’s no wonder why. Facebook Pages are an effective way to draw people in and convert them to customer status. Seventy-eight percent, nearly four out of five Americans, report discovering a new product while using Facebook.
Businesses with Facebook Pages see a direct return on their time and effort. But the quality of those returns depends on how they use this free marketing tool. While frequently posting helpful content is essential to drive engagement, there are still other key aspects of operating a business Facebook Page to help boost returns—like the Facebook URL.
What is a Facebook URL?
Knowing and using your Facebook URL will help you maximize your investment in your business’s Facebook Page. At this point, you’re probably wondering, “where is and what is my Facebook URL?”
Many business owners are completely unaware of the unique, Facebook-based URL that takes users directly to your Facebook Page. Every Page has a Facebook URL, and using it correctly will help increase your exposure to your target audience.
Why should I find my Facebook URL?
You can’t just know your Facebook URL. You also have to use it! This one little link can help grow your customer base and increase your business’s brand awareness exponentially.
Facebook URL benefit #1: Increase page followers
Add your unique Facebook URL to all your promotional materials. This includes but isn’t limited to your website, other social media accounts, online business listings, email signatures, business cards, printed brochures and rack cards, and more.
When people have a direct link via your Facebook URL, they’ll most likely click on it to learn more about you. The more people who visit your Facebook Page, the more followers you’ll have. The more followers you have, the more your ideal customer is regularly exposed to your products and services, increasing conversion rates.
Facebook URL benefit #2: Boost Facebook reviews
Facebook reviews are another handy tool for marketing your business. The more (positive) reviews you have, the more consumers will trust your brand’s integrity, products and services.
Promoting your Facebook URL is a great way to get as many reviews as possible. Again, the more people who land on your page, the more who’ll end up “following,” writing a review or maybe even both!
How do I find my Facebook URL?
Finding your Facebook URL is easy. Just follow these simple steps:
How to find your Facebook URL on the app
If you’re using the app, follow these steps:
- Open the app and log into your Facebook account.
- Use the search bar at the top to search for your business page.
- Click on your business page.
- Click on the arrow at the top next to your business name.
- Click on “Copy Link” to get your Facebook URL.
- Paste your Facebook URL somewhere safe.
How to find your Facebook URL on a web browser
If you’re using a web browser, follow these steps:
- Open your browser of choice and go to www.facebook.com.
- Log into your Facebook account.
- Use Facebook’s search bar to search for your business page.
- Use the arrow buttons to navigate to your business’ name and hit “Enter.”
- Right-click on the URL box at the top of the browser window and click “Copy.”
- Paste your Facebook URL into a document or other place to keep it safe.
The steps for how to find a Facebook URL are admittedly simple for most users but essential to correctly promote your Facebook Page. Share your Facebook URL, and you’ll start seeing the benefits of increased exposure on Facebook!