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Google My Business is a powerful free tool to promote your company on the world’s greatest search engine. Whether you’ve claimed or created a Google My Business listing or not, people are looking for…

Do you know how to find your Facebook URL? Facebook has become a critical marketing tool for many businesses. More than 200 businesses use Facebook Pages to promote their goods and services to the…

Every day, 46%—almost half—of all Google searches have local intent. People are looking for local businesses online on a scale like never before. What are you doing to make sure your company is one…

Reading internet reviews before making a purchase has become an integral part of consumer research. In 2020, 87% of people read local businesses’ online reviews before making a buying decision. That…

How much do you spend on marketing? According to the U.S. Small Business Administration, small businesses should invest 7% to 8% of gross revenues on advertising. In reality, most companies spend…

Using social media platforms, like Facebook Messenger, to communicate with customers is a trend that is here to stay. Sixty percent of Americans age 40 and below have used social media messaging…

Online reviews have completely changed the way people shop for goods and services. Purchases once blindly made after looking at a few photos and reading a product description are now heavily…

Like most small business owners, you’re constantly busy, taking care of a variety of responsibilities to keep your business running smoothly. While you might recognize marketing is important, who has…

Small businesses have had to get creative over the last year in response to lockdowns and evolving customer expectations. I bet you’ve been zigging and zagging since March 2020. So how have customer…

Among various methods and strategies to promote your business, social media is right at the top of the list. Social media marketing is a common strategy that businesses use as a lifeline to maintain…