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Using social media platforms, like Facebook Messenger, to communicate with customers is a trend that is here to stay. Sixty percent of Americans age 40 and below have used social media messaging…

Online reviews have completely changed the way people shop for goods and services. Purchases once blindly made after looking at a few photos and reading a product description are now heavily…

Like most small business owners, you’re constantly busy, taking care of a variety of responsibilities to keep your business running smoothly. While you might recognize marketing is important, who has…

Small businesses have had to get creative over the last year in response to lockdowns and evolving customer expectations. I bet you’ve been zigging and zagging since March 2020. So how have customer…

Among various methods and strategies to promote your business, social media is right at the top of the list. Social media marketing is a common strategy that businesses use as a lifeline to maintain…

Google and Yelp are the two largest sources of local business reviews. If you’re wondering how to get more customer reviews, you’re probably wondering which is more important and will have the most…

Let’s face it. Scaling your business takes considerable effort. You have to deal with marketing and sales, understanding corporate compliance and taxes, interacting with customers and more. That’s…

The primary key to the success of any business is building customer relationships. Excellent support and ongoing contact must be a top priority when your goal is a healthy business and continuous…

When you receive a review on Yelp, don’t always expect to see it. Yelp uses an automated filter that hides certain reviews in order to display the most helpful and honest reviews. Reviews to a…

A negative review: a business owner’s worst nightmare. Don’t fret, don’t lose sleep, stay calm, and stay on top of the problem. You cannot remove a Google review but it can be fixed!