Blog

Online customer reviews are changing customer behavior. Nearly all consumers—93%—now read online reviews before making a purchasing decision. And 91% of 18 to 34 year-olds say they trust online…

Over the last ten years, Google reviews has gradually come to be an important driver of business. More than 95% of people read online reviews before choosing which company they’ll patronize. So you…

More than ever business owners are turning to Facebook for many—if not most—of their marketing needs. And that includes Facebook reviews. And why wouldn’t you? Facebook has 2.8 billion monthly active…

You might be aware that you should be responding to negative reviews left on review platforms like Google reviews, Facebook reviews and Yelp. But you may never have considered responding to good…

Google My Business, and especially Google My Business reviews, will help your customers find your business when they search online. Awesome, right? Actually, it gets better! The best part of Google…

Google My Business is a powerful free tool to promote your company on the world’s greatest search engine. Whether you’ve claimed or created a Google My Business listing or not, people are looking for…

Do you know how to find your Facebook URL? Facebook has become a critical marketing tool for many businesses. More than 200 businesses use Facebook Pages to promote their goods and services to the…

Every day, 46%—almost half—of all Google searches have local intent. People are looking for local businesses online on a scale like never before. What are you doing to make sure your company is one…

Reading internet reviews before making a purchase has become an integral part of consumer research. In 2020, 87% of people read local businesses’ online reviews before making a buying decision. That…

How much do you spend on marketing? According to the U.S. Small Business Administration, small businesses should invest 7% to 8% of gross revenues on advertising. In reality, most companies spend…